RLM BLOG
Advice From a Fellow Freelancer
Roaring Lyon Media recently marked an exciting milestone—our one-year anniversary! This moment not only signifies a year of growth and achievements, but it also invites a period of reflection on the journey thus far. With a Bachelor’s Degree in Journalism and three years of experience as a Print Editorial Reporter under my belt, diving into the world of entrepreneurship has been both thrilling and fulfilling. This new chapter has opened doors to connect with diverse individuals while honing my skills in writing, graphic design, and video production.
Freelance marketing is a playground for creativity, offering endless opportunities to explore different styles and approaches. Collaborating with businesses across various sectors—from pet care products and flexographic printing equipment to automotive renovations—has kept me on my toes, constantly learning about emerging technologies and their influence on our daily lives. As I reflect on this past year, I am filled with gratitude for the invaluable experiences gained through meaningful partnerships and personal growth. This post is dedicated to all the aspiring freelancers, content creators, and marketing novices out there.
Confidence is Key
Embracing confidence in your work is essential! If you're not at least 90% confident in a project, it may need more attention before it’s ready to go. Double-check everything and don’t rely solely on tools like Grammarly, as they aren't infallible. Take the time to review your work personally.
Pro Tip: Reading your copy out loud can help you identify awkward phrasing or repetitive elements—something AI tools still struggle with.
The remaining 10% of your confidence should be reserved for humility—being open to constructive feedback is crucial. Critiques can provide clarity and help you better understand both the industry landscape and the specific brand you’re representing.
Cater to Each & Every Client
Remember, marketing strategies are not one-size-fits-all. What works for one client may fall flat for another, so approach each project with an open mind and a willingness to adapt.
Leveraging your communication and creative skills, the ultimate goal is to tailor your approach to each client, creating something genuinely unique. It’s important to recognize that while you may love certain ideas, your client might not. Dive deep into their brand identity, discovering what sets them apart. The most challenging projects often present the greatest opportunities to push your limits, enhance your skills, and diversify your portfolio.
Establish Credibility
Never hesitate to ask questions, pitch bold ideas, organize team meetings, and follow up with peers. These actions showcase initiative, promote clear understanding, and foster personal connections within your team. Although every new collaboration may come with a learning curve, remember that as freelancers, we are the marketing experts—and that’s why we’re here!
Build your client's confidence in your abilities by clearly communicating the impact of your marketing efforts. Share your creative process and highlight what makes your approach effective. Numbers don’t lie, so providing important analytics—like SEO reports—can reinforce your credibility and demonstrate the effectiveness of your work.
Final Thoughts
As we celebrate a year of growth at Roaring Lyon Media, I hope these insights inspire other freelancers and content creators to navigate their own journeys with confidence, adaptability, and a commitment to establishing credibility. The world of freelance marketing is full of learning opportunities and creative potential. Embrace the challenges, cultivate your skills, and remember that every experience contributes to your evolution as a professional. Here’s to many more successful years ahead!
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