RLM BLOG
How to Elevate Your Email Marketing Skills
Beginning with the Basics
Before crafting your emails, it’s crucial to strike a balance between a casual tone, professional language, and industry-specific terminology. This balance can vary based on your target audience and brand identity—invest time in developing a unique voice that resonates with your customers. If you’re seeking inspiration, analyze how leading competitors engage their audiences and adapt their successful strategies to fit your brand's persona.
Another foundational step is to create organized customer lists. Categorize these lists based on interests in specific products or services. While a master contact list is useful, allowing customers to choose the type of messages they receive—like exclusive sales notifications or educational content—can greatly enhance their experience.
Setting Up a Solid Structure
Subject Line: Your subject line is your first impression; keep it concise and compelling. Aim for 10 words or less to capture attention amidst a crowded inbox.
Intro: If it's your first email to the recipient, introduce yourself with your name, job title, and company. Establishing credibility in a conversational manner paves the way for a positive reader experience.
Body: Delve into the main content by providing valuable information in a concise manner. Break down complex ideas and focus on essential details, keeping in mind that readers often skim emails. The clearer your message, the better the response.
Closing: Conclude with a strong closing statement—express gratitude, extend well wishes, and include links to relevant resources like informational videos, product pages, or your physical store’s location.
Including Exciting Visual Elements
No matter what type of digital marketing you’re pursuing, visuals are always an essential tool in catching the attention of a quick scroller and breaking up heavy text! Help your team stand out from other brands by using captivating photos, videos, and graphics.
Photos provide a great opportunity to feature products and spotlight employees, videos allow people to see your products or services in action, & infographics give buyers the bigger picture by combining engaging visuals with helpful analytics.
Not sure where to start? Source and incorporate media that is aesthetically & authentically on-brand, encompassing all of the key details mentioned in your message and can easily be shared by copying or saving the file. Using unique visual elements is what sets your brand apart from the rest, so avoid stock imaging as much as possible!
Learning Your Industry Lingo
The most effective way to relate to your audience and the current trends is by staying informed about the latest terminology in your industry. It's essential to ensure that the trends and language you reference are both timely and relevant to your specific topic. You definitely want to avoid appearing outdated…it’s embarrassing! Incorporating this localized vocabulary allows you to connect with your audience, showcase your personality, and add some flair.
Don't hesitate to experiment with emojis as well! Wisely placing them throughout your message can add a touch of excitement while also breaking up blocks of text. Essentially, these icons act as a subtle yet stylish organizational tool. You can refresh the style of your subheaders or lists by using emojis instead of traditional bullet points (as demonstrated in the previous sections). If you decide to take this approach, just ensure that the emojis serve a purpose and don’t distract from the main message.
Adding a Personalized Touch
A personalized email signature can enhance professionalism and brand identity. Creating a standardized template for your team can help maintain consistency while allowing for individual touches. A well-crafted signature provides recipients with essential contact information and reinforces your brand’s image. Here’s how to set up your email signature on popular platforms:
Outlook
1. Click on “Settings” at the top of the page.
2. Navigate to “Mail” → “Compose.”
3. Under “Email Signature,” input your details.
4. Use formatting options to customize its appearance.
5. Click “Save” when finished.
Gmail
1. Open “Settings” and select “See All Settings.”
2. Find the “Signature” section and add your customized text.
3. Upload your logo below the text.
4. Save changes at the bottom of the page.
iCloud
1. Click the grid icon and select the “Mail” app.
2. Access settings and choose “Preferences.”
3. Go to “Composing” and find “Add a signature.”
4. Input your details and click “Done” to save.
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