RLM BLOG
Increasing Your Website Visibility
No matter which industry you’re in, any business benefits from engaging with an online audience. Designing a successful website may seem tedious and time consuming, but CMS and freelancers (cough cough like RLM) offer easy ways to tackle the task. After collaborating with several companies to build their websites and online presence, we’re sharing five ways to dominate the online marketplace.
Start with a Content Management System
So… what exactly is CMS? Content management systems (CMS) are software programs or applications that allow any user to create and manage digital content, such as Wix, Drupal, Squarespace, and Wordpress. Each of these have their own perks, but are all user friendly and provide you an equal opportunity to personalize your site. Keep in mind this isn’t a one-size-fits-all, so take your time exploring each of the systems before you decide which works best for you!
Creating a catchy domain name is key to boosting your business. Coming up with something that’s short and easy to remember allows people to quickly find your website. For this same reason, a quality name should also avoid any special characters, like numbers or hyphens.
Get the Creative Gears Going
Making Your Site Memorable
In addition to an iconic name, you want to develop a unique aesthetic that sticks with the audience. Websites serve as a powerful tool to showcase your brand identity, so use this platform to highlight how your company stands out from the rest! Present a clear idea of who you are and what you can bring to the table by incorporating high-quality photos and/or videos of your employees, products, and services. Include a brief bio of your business and share your mission. These essential details give the audience a better understanding of your brand and create a personal connection with those who play active roles.
Maximizing Website Efficiency
Navigation: The average attention span is shrinking by the second. By publishing clear and concise content, your audience won’t scroll past important information. Take this into account as you design the layout, ensuring your site is easy for new users to navigate.
Speed: Efficiency will always be a critical part of generating traffic. So while we can’t control our audience’s internet connection, we can choose a CMS that will quickly load your content. The longer it takes for users to jump from one section to another, the more they will lose interest and leave your page for something faster!
Invest in SEO Resources
Search Engine Optimization systems are another important tool that can grow your business and online presence. As explained before, the better your website design and content is, the higher your site will appear on search engine result pages. Some common SEO practices include:
🏃♂️ Fast Loading Speed
📲 Mobile-Friendly Design
🔍 Keyword Research & Implementation
👍 Sharing Your Web Pages on Social Media
♻️ Incorporating Internal Links on Your Site to Encourage Even More Traffic
Interested in learning more? Set up a consultation by filling out the submission form or email today!