RLM BLOG
Trends We’ll See in 2023
E-Commerce Will Keep Booming
It’s no surprise that the internet and social media platforms will continue influencing users and their shopping sprees. According to experts, the global e-commerce industry is expected to grow to $8.1 trillion by 2026. Don’t miss out on the opportunity to promote your business further by sharing products and services on these popular platforms. Connect with customers and boost your profile by trying out different trends and collaborating with popular influencers. Take a look at our latest blog for more social media tips and tricks!
Immersive Customer Experiences
If you’re new to the “meta-morphing” era, welcome to the new age of digital marketing! Recent innovations in technology are allowing companies to create stronger connections with their customers. Incorporating different tools such as virtual reality programs and AI resources offers an online audience unique and immersive experiences. Other examples include:
blockchain data security: a complete risk management system for blockchain networks, incorporating assurance services, cybersecurity frameworks, and best practices to mitigate the risks of fraud and cyber-attacks
cloud computing: the delivery of computing services— including servers, storage, databases, networking, software, analytics, and intelligence— over the Internet (AKA: “the cloud”) to offer faster innovation, flexible resources, and economies of scale
5G networks: provides higher data speeds, more reliability, massive network capacity, increased availability, and a more uniform user experience to more users
wearable devices: tools specifically designed to revolutionize workforce automation, such as smartwatches and augmented reality headsets
Supply Chain Shortages
No matter what industry you’re in, there’s no denying that companies are facing major challenges in manufacturing and distributing products. Fortunately, new data-driven softwares are making it easier for companies to analyze and identify specific points that may be affecting their supply chain. The systems optimize operations and tame disruptions by using AI-based solutions. An additional way to combat these obstacles is by manufacturing materials in-house and sourcing from as many local businesses as possible. These two approaches will drastically increase sales and improve the overall efficiency of your business.
Ongoing Inflation
Given the current state of the U.S. and global economy, it’s critical to reduce our exposure to volatile markets. In order to maintain a reliable reputation and relationship with loyal customers, businesses must find new ways to make their products as affordable as possible. Our economy isn’t going to change any time soon, so take some time to reassess business expenses and explore digital systems that increase the efficiency of operations.
Integrating More Sustainable Solutions
With climate change becoming an increasing concern, investors and consumers are favoring companies that value sustainable approaches. In fact, two thirds of consumers— from Baby Boomers to Gen Z— are willing to spend more money for sustainable products. So keep your company’s conscience and carbon footprint clean by implementing environmentally friendly strategies, such as renewable energy sources, recyclable materials and more. You can also demonstrate your dedication to sustainability by earning environmental certifications. Used by more than 50,000 businesses, the B Impact Assessment (BIA) is a free, online platform that evaluates the social and environmental performance of the business by providing an easy to use, insightful, and standardized framework.
“Business Trends That Will Change Your Life in 2023.” Seattle University, Albers School of Business and Economics, Seattle University, 16 Dec. 2022, https://www.seattleu.edu/business/online/albers/blog/business-trends-that-will-change-your-life-in-2023.
“Don’t Go into 2023 Without Considering These Small Business Trends.” Don't Go into 2023 without Considering These Small Business Trends, U.S. Small Business Administration, 18 Nov. 2022, https://www.sba.gov/blog/dont-go-2023-without-considering-these-small-business-trends.
Marr, Bernard. “The 5 Biggest Business Trends in 2023 Everyone Must Get Ready for Now.” Forbes, Forbes Magazine, 12 Oct. 2022, https://www.forbes.com/sites/bernardmarr/2022/10/03/the-5-biggest-business-trends-for-2023/?sh=701f38b04217.
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