RLM BLOG
Your Social Media Starter Kit
Social media offers everyone an easy but effective opportunity to spread brand awareness, increase sales, and generate leads. By marketing on multiple platforms, your company can engage with followers and potential buyers while simultaneously learning more about your target audience.
Planning Out Profiles
Maintaining your online image may seem like a surface-level concern, but it’s a critical aspect to understanding and competing in the online marketplace. From Twitter threads to IG Reels, each of these apps offer a unique approach to connecting with a larger audience. Despite their minor stylistic differences, successful business accounts practice a certain sense of consistency when it comes to building their profiles. For example, using the same photo and bio for each site allows users to easily identify you on other social media platforms.
Pro Tip: Take time to fill out every section of your bio (location, website url, category, etc.), in order to generate the most traffic to your business accounts and website. The more details, the better!
Posting with a Purpose
As you start sharing posts, remember to find a balance with your content. The goal is to grow your online presence — not to oversaturate the page. Start off at a light pace, such as posting once a week or biweekly. Interact with your posts and increase online visibility by reposting, liking, commenting or sharing.
Keep your followers informed with new product releases, special announcements, sales, blogs, etc. These platforms can build your brand identity with audiences you may not have a chance to connect with otherwise. Draw in new users by sharing unique graphics, catchy captions, and clever hashtags. When publishing a post or sharing a story, be sure to include direct links so new users can easily access the page.
Understanding Timing & Trends
As you build your online presence, it’s important to stay on trend! Rather than scrolling for hours to study the feed, save time by checking recent hashtags, audios and top searches. Connecting your products or business to pop-culture topics peaks the interest of larger audiences, especially Gen Z and millennials! Social media is the perfect place to relate to your followers while effectively representing the brand.
Staying Updated on Social Norms
Becoming an influencer is more than a recreational hobby — it’s a serious business move — and the numbers don’t lie. According to the PEW Research Center, about one-in-three Americans shop online with a smartphone at least weekly. Basically, these sites are offering free and powerful marketing that will dramatically impact your business. Promote your brand even further by sharing previous posts on your story and collaborate with content creators to create exciting content.
Interested in learning more? Set up a consultation by filling out the submission form or email today!